Huson International Media

DAV Panorama

DAV Panorama



From hikers to mountaineers and rock climbers, from mountain bikers to winter sports enthusiasts, DAV Panorama – the magazine of the German Alpine Association (Deutsche Alpenverein) – provides its active and nature-loving members with a broad spectrum of exciting reportage and helpful service topics every two months, presenting the whole range of mountain sports and alpinism.

The German Alpine Association (DAV) boasts 1.07 million members and is therefore one of the largest sports associations in the German Olympic Sports Federation, and is the largest mountain sports association in the world. In addition, DAV is an advocate for ensuring that mountain sports are compatible with nature – a priority which has also made it one of the largest nature conservation societies in Germany. DAV Panorama is Germany’s biggest outdoor magazine, reaching 780,000 readers per issue (AWA 2014).

DAV Panorama enables advertising clients to reach a target group which thinks and acts environmentally, and combines its passion for mountain sports with its love of nature. These values, combined with high socio-economic status and incomes, make DAV Panorama readers extremely quality-conscious and environmentally-aware consumers.

Represented in: US





Target Audience

Outdoors and mountain sports enthusiasts.

Magazine Circulation



6x per year

Website URL


Monthly Pageviews

4.1 million

Monthly Unique Visitors


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