Huson International Media




SCHÖNER WOHNEN, with its 2.14 million readers*, is the largest monthly home design and lifestyle magazine in Germany. For more than 50 years, it has been the key medium for the entire furnishing and interior decorating industry.

SCHÖNER WOHNEN is the brand among home design magazines. It stands for today's modern decorating and lifestyle. No other home design magazine has a greater influence on current taste. Behind its great expertise is a team of experts in living, building and renovating, decorating, gardening, and entertaining. Experienced interior designers, stylists, photographers and craftsmen produce the home design themes in SCHÖNER WOHNEN's own photo studio. SCHÖNER WOHNEN is constantly reinventing itself. With newly researched journals, for example. And with the expanded "Background" section, in which new technical household developments are presented.

Every month, SCHÖNER WOHNEN presents to its readers a mixture of fascinating interiors, international living reports, practical solutions to problems, and useful consumer information.

An ad placed in each of the three traditional German home design magazines would reach a total of 3.10 million persons. An analysis of exclusive readers shows that 62% of them (1.92 million) only read SCHÖNER WOHNEN and therefore would not be reached by any other home design title. An advertisement in SCHÖNER WOHNEN reaches a total of 2.14 million persons. This means that SCHÖNER WOHNEN is an absolute must for anyone who wants to address a target group interested in home furnishings.

*Source: MA 2009/II

DIGITAL features cross-media content and a community program in conjunction with – the living-style community at SCHÖNER WOHNEN. offers high-quality content including:

  • High-resolution illustrations covering the worlds of living, which can be sorted in terms of style and type of room, including details of the manufacturers of the featured products, as well as before-and-after living-style examples
  • Furniture database with 20,000 items and accessories, details of manufacturers and designers biographies
  • Portraits of selected houses designed by architects, including plans which can be downloaded
  • SCHÖNER WOHNEN products and shopping offers
  • Video center featuring interviews with designers, decor tips for the DIY enthusiast, and interviews with furnishing experts from the editorial office of SCHÖNER WOHNEN

Topic Specials
Take advantage of the opportunity to precisely and exclusively present your ad message to your target group – with a Topic Special on! The editors of offer advertisers an exclusive presence in a thoroughly-researched thematic environment. The general topic can be determined jointly with the online editors.

Represented In: US





Target Audience

Schöner Wohnen reaches a German audience with an interest in modern living, building and renovating, decorating, garden, and entertaining.

Magazine Circulation




Website URL

Monthly Pageviews

16.39 million

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