Huson International Media

Discover the Shop (Cathay Pacific)

Discover the Shop (Cathay Pacific)




Discover the Shop is Cathay Pacific’s luxury inflight shopping magazine. Published quarterly, it features a stunning range of duty-free items, from international brand name fashion accessories to the finest wines and latest electronics. Fashion and lifestyle spreads also feature and so can your brand. Distributed in seat pockets on Cathay Pacific flights.



In addition to Discover the Shop, Cathay Pacific has introduced a duty-free pre-flight order service which allows passengers to choose from over 240 quality products and pre-order from 48 hours up to 21 days before their next flight. Included is a selection of Home Delivery items that are available for delivery in Hong Kong. Presence on this online platform makes buying your brand even easier.


Additional Opportunities

StudioCX Inflight TV and Movies

Cathay Pacific’s award-winning StudioCX, interactive entertainment system offers a variety of entertainment in all seats in all classes. Each seat has a personal TV which can access up to 26 video channels or On Demand videos. Slotted among the latest Hollywood release, sport, or popular shows, your television commercial can return astounding results.


Airshow features the latest information on the aircraft’s flight path, time and distance to destination. It also shows estimated time of arrival, connecting gate and baggage claim information. Airshow is available to passengers throughout the flight and broadcasts on all screens as the aircraft descends for landing. Airshow plays in a loop lasting about 60 seconds. Each loop includes a 5-second billboard advertisement. These billboard spots are an excellent opportunity to deliver your advertising message to passengers during the journey.

Audio Entertainment

From the latest pop and rock to classics, relaxation tips, and interviews with the world’s top stars, it’s all available in flight. Use this cost-effective and subtle method of reaching Cathay Pacific’s affluent customer base.

Scrolling Message on Lounge TV

Cathay Pacific’s First and Business Class lounges at Hong Kong airport are a sanctuary amid the frenzy of a busy airport. Put your advertising message in front of 300,000-plus passengers every quarter with a 20-second scrolling message at the bottom of the 20 plasma televisions in Cathay Pacific’s award-winning airport lounges.

Headphone Insert or Sticker

Put your advertising in the hands of 160,000 Business Class and 3,700,000 Economy Class passengers with a message inserted into the headphone bag for quarterly campaigns.

Meal Tray Card

Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes. Panels can be extended to include up to two advertisers. Special requests will attract a premium.

Represented in: US, Canada





Target Audience

Cathay Pacific passengers.

Magazine Circulation

730,000 print run (6.1 mil potential)



Monthly Pageviews


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