Huson International Media

Discovery Magazine (Cathay Pacific)

Discovery Magazine (Cathay Pacific)



Asian-based with a global outlook and international attitude, Discovery magazine's readers are citizens of the world. Contemporary design and unbeatable content create an environment of luxury and prestige for readers who are at their most receptive and who return to the magazine several times during flights and beyond. Distributed in seat pockets on Cathay Pacific flights.

Additional Opportunities

StudioCX Inflight TV and Movies

Cathay Pacific’s award-winning StudioCX, interactive entertainment system offers a variety of entertainment in all seats in all classes. Each seat has a personal TV which can access up to 26 video channels or On Demand videos. Slotted among the latest Hollywood release, sport, or popular shows, your television commercial can return astounding results.


Airshow features the latest information on the aircraft’s flight path, time and distance to destination. It also shows estimated time of arrival, connecting gate and baggage claim information. Airshow is available to passengers throughout the flight and broadcasts on all screens as the aircraft descends for landing. Airshow plays in a loop lasting about 60 seconds. Each loop includes a 5-second billboard advertisement. These billboard spots are an excellent opportunity to deliver your advertising message to passengers during the journey.

Audio Entertainment

From the latest pop and rock to classics, relaxation tips, and interviews with the world’s top stars, it’s all available in flight. Use this cost-effective and subtle method of reaching Cathay Pacific’s affluent customer base.

Scrolling Message on Lounge TV

Cathay Pacific’s First and Business Class lounges at Hong Kong airport are a sanctuary amid the frenzy of a busy airport. Put your advertising message in front of 300,000-plus passengers every quarter with a 20-second scrolling message at the bottom of the 20 plasma televisions in Cathay Pacific’s award-winning airport lounges.

Headphone Insert or Sticker

Put your advertising in the hands of 160,000 Business Class and 3,700,000 Economy Class passengers with a message inserted into the headphone bag for quarterly campaigns.

Meal Tray Card

Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes. Panels can be extended to include up to two advertisers. Special requests will attract a premium.



Discovery magazine is available on the web and smartphones. A fresh, dynamic, bilingual approach to luxury travel content, Discovery in digital form continues to focus on Asia, with a carefully considered strategy to maximise reader enjoyment and engagement across as many platforms as possible.

Represented in: US, Canada





Target Audience

Cathay Pacific passengers.

Magazine Circulation

258,500 print run (2 mil potential)



Website URL

Monthly Pageviews


Monthly Unique Visitors


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