Huson International Media

FD launches new newspaper for digital era

FD launches new newspaper for digital era

On September 10th FD launches the first edition with a new layout, refreshed content, and unique advertising positions.

 

 

 

The FD, whose editors were the first in the Netherlands to work ‘digital only’, is taking a noticeable step on 10 September by launching a completely new newspaper. They have something to prove, since the FD’s ambition is to make the best newspaper in the digital era.

 

In the weekday paper, that ambition is expressed through a design that trial readers associate with being online. The daily navigation bar on the first three papers shows exactly what the FD has to offer on any given day. In-depth feature stories will have a QR code that leads the reader to a web page.

 

The clear distinction between (news) overview and in-depth information as desired by readers is perfectly embodied in a smaller, practical format that is stapled and cut cleanly (like a magazine) before leaving the printing house in Diemen. The FD’s unique size is slightly smaller than the regular tabloids.

 

The FD started preparations towards the end of August last year. Together with the market research company Motivaction, the editors organised several co-creation workshops with existing and potential subscribers. And they found that as readers read digital materials more often and for longer periods of time, their desire for a well-structured, in-depth and restful newspaper grows.

 

FD Weekend will be transformed, too. A new supplement called ‘FD Futures’ investigates the impact of technological developments on society. The weekly magazine FD Persoonlijk excels at interviews and portraits, and focuses on smart living with highly educated ‘peak-time couples’ in mind. The new FD Weekend will be published for the first time on 15 September.

 

See the full press release here.