Prisma Media acquires Groupe Cerise
|Prisma Media acquires Groupe Cerise|
Prisma Media is acquiring Groupe Cerise, one of the leading digital media companies in the moving image field in France.
Due to this acquisition, Prisma Media becomes the market leader among France’s media companies in regard to video coverage (with 7.5 million Unique User monthly) and will move up to third place among the media groups regarding mobile coverage (9.1 million unique users).
Rolf Heinz, CEO of Prisma Media: "Cerise is one of the finest French digital successes of recent years. Powered by a highly entrepreneurial management team, the company has successfully developed and expanded coverage, sales and market share through an innovative focus on the areas of video, mobile, technology and social networks. With Cerise we are strengthening the position of Prisma Media in these areas which are of strategic importance for our digital development."
Prisma Media's now expanded offering includes programmatic media buys with native advertising, video, and much more.