Huson International Media

Air India (Shubh Yatra)

Air India (Shubh Yatra)



An exclusive monthly bi-lingual (Hindi & English) inflight magazine of Air India, Air India Magazine seeks to be the strong bond between the legacy brand, Air India, and its passengers. In the last three decades, the readers were offered two magazines – Swagat for Indian Airlines (Domestic operation) and Namaskaar for Air India (International network). With the merger of the two airlines into one, beginning June 2011 the readers will be offered a single inflight magazine, which will be a reflection of the corporate entity, Air India, and the country, India.

An Indian feel and a global appeal is the highlight of the new magazine. It will cover the national carrier’s entire network (both domestic and international) and will be present at all lounges (both domestic and international) at various airports and offices, in addition to being available in the seat pocket of every aircraft.

The magazine is an amalgamation of the best in the fields of travel (domestic & international), food, fashion & lifestyle, industry, wellness, Bollywood, Indian rituals & traditions, economic development, etc; which helps boost tourism and project India as the global power, not just economic power but also a soft power. In addition to these, it includes passenger related information on Air India, networks and inflight entertainment. It is much appreciated for its editorial content and keeps the fliers from various segments and with varied tastes engaged when on board.

Air India currently flies to 99 destinations worldwide and boasts a fleet of 124 aircrafts. In its endeavour to provide better services and wider network, the brand is inducting more state-of-the-art aircrafts in its present fleet and introducing innovations for the 21st century business and leisure traveller. The brand will be achieving another major milestone shortly by becoming the member of the Star Alliance, a global leading airline network offering 21,000 daily flights to 1,160 airports in181 countries.

The readership profile of the magazine includes affluent businessmen and entrepreneurs, high-end tourists, senior corporate executives, successful professionals, decision makers and influencers and thus offers very high reach to the advertisers.

Represented in: North America





Target Audience

Passengers of Air India airlines.

Magazine Circulation

2.5+ million readership



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