Huson International Media

Silkroad (Cathay Dragon)

Silkroad (Cathay Dragon)

 

 

No other airline has a readership as extraordinary as Silkroad, the signature magazine for Cathay Dragon. Every month it communicates directly to more than half a million readers from the Asia-Pacific region, 67% of whom are traveling for business. This is a unique opportunity for advertisers wanting to reach an affluent and mobile business market. Distributed inside seat pockets on Cathay Dragon flights.

 

Additional Opportunities

StudioKA Inflight Entertainment

Cathay Dragon has the Audio Visual on Demand (AVOD) system on 65% of its fleet providing passengers with world class entertainment. It offers a wide variety of premier movie and TV programs on A321, A330 and selected A320 flights that have been equipped with the system.

Cathay Dragon’s entire fleet continue to be gradually upgraded with Wi-Fi streaming system. The Wi-Fi streaming system enables passengers to use their own devices to view the same inflight entertainment programs as shown on the AVOD system.

Represented in: US, Canada

 

KEY FACTS

Country

China

Target Audience

Passengers of Cathay Dragon airline.

Magazine Circulation

55,250 print run (600,000 readership)

Frequency

Monthly

Additional Resources

2017 Presentation >>
2017 Rate Card >>

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